What was the value of The Standardx's goodwill as of December 31, 2024?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
| March 31, 2025 | December 31, 2024 | |
|---|---|---|
| Cash and cash equivalents | $ 1 | $ 2 |
| Receivables | 30 | 15 |
| Total current assets | 31 | 17 |
| Operating lease right-of-use assets | 1 | 1 |
| Goodwill | 163 | 147 |
| Intangibles, net | 534 | 515 |
| Other assets | 53 | 50 |
| Total assets | $ 782 | $ 730 |
| Accounts payable | $ 16 | $ 15 |
| Accrued expenses and other current liabilities | 1 | 1 |
| Total current liabilities | 17 | 16 |
| Long-term operating lease liabilities | 1 | 1 |
| Other long-term liabilities | 169 | 161 |
| Total liabilities | $ 187 | $ 178 |
Source: Item 1 — Financial Statements. (FDD pages 156–187)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the company's goodwill was valued at $147 million as of December 31, 2024. Goodwill represents the intangible assets acquired through the purchase of Standard International, such as brand reputation and customer relationships.
Goodwill is an accounting concept that arises when one company acquires another. It represents the excess of the purchase price over the fair value of the identifiable net assets acquired. In The Standardx's case, the goodwill is connected to the growth opportunities expected from expanding their all-inclusive resort offerings. The FDD specifies that this goodwill is not tax deductible, which means The Standardx cannot deduct this amount from their taxable income, potentially increasing their tax obligations.
The value of goodwill can fluctuate. The Standardx's condensed consolidated balance sheets reflect preliminary estimates of the fair value of assets and liabilities based on available information at the time of acquisition. These values are subject to change during a measurement period of up to one year from the acquisition date. For instance, the FDD notes that during the three months ended March 31, 2025, there was a $41 million decrease in intangibles, net, with a corresponding increase in goodwill, indicating that these values are not static and can be adjusted as more information becomes available.