What is the total value of the 'Brand and other indefinite-lived intangibles' asset for The Standardx?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 10: OTHER ASSETS]
| Management and hotel services agreement and franchise agreement intangibles | $ 906 $ (248) $ 658 |
|---|---|
| Brand and other indefinite-lived intangibles 608 — 608 | |
| Customer relationships intangibles | 620 (243) 377 |
| Other intangibles 33 (6) 27 | |
| Total $ 2,167 $ (497) $ 1,670 |
[Item 10: OTHER ASSETS]
| Management and hotel services agreement and franchise agreement intangibles | 19 | $ 1,368 $ (290) $ 1,078 |
|---|---|---|
| Brand and other indefinite-lived intangibles — 806 — 806 | ||
| Customer relationships intangibles | 10 | 410 (153) 257 |
| Other intangibles | 10 | 35 (9) 26 |
| Total $ 2,619 $ (452) $ 2,167 |
Source: Item 10 — OTHER ASSETS (FDD pages 132–156)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the value of 'Brand and other indefinite-lived intangibles' is presented in Item 10, under OTHER ASSETS. There are two entries for this asset. One shows a value of $608, and the other shows a value of $806. These figures likely represent different reporting periods or segments within The Standardx's financial statements.
For a prospective franchisee, understanding the value and nature of these intangible assets is crucial. 'Brand and other indefinite-lived intangibles' typically include trademarks, brand recognition, and other assets that are expected to provide long-term value to the company. These assets are not easily converted to cash but contribute to the overall financial health and market position of The Standardx.
The FDD excerpt presents these values without much context, so it is important to note that these figures may be subject to accounting adjustments, impairments, or other changes over time. A potential franchisee should inquire about the specific components included in 'Brand and other indefinite-lived intangibles' and how their value is determined. Understanding the assumptions and methodologies used to calculate these values can provide a clearer picture of the financial stability and brand strength of The Standardx.
It would be prudent for a prospective franchisee to discuss these intangible assets with The Standardx's financial team to gain a deeper understanding of their significance and potential impact on the franchise's performance. Additionally, consulting with a financial advisor can help in assessing the overall financial health of The Standardx and the risks and opportunities associated with investing in the franchise.