What was the total net goodwill for The Standardx's distribution segment at December 31, 2024?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
| Management and franchising | Owned and leased | Distribution (1) | Overhead | Unallocated (2) | Total | |
|---|---|---|---|---|---|---|
| Balance at December 31, 2024 | ||||||
| Goodwill | 1,609 | 210 | 713 | 2 | 335 | 2,869 |
| Accumulated impairment losses | (114) | (176) | (38) | — | — | (328) |
| Goodwill, net | $ 1,495 | $ 34 | $ 675 | $ 2 | $ 335 | $ 2,541 |
Source: Item 23 — Receipts (FDD pages 85–132)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the net goodwill for the distribution segment as of December 31, 2024, was $675. This figure represents the value of intangible assets, such as brand reputation and customer relationships, minus any accumulated impairment losses within that specific segment of The Standardx's operations. Goodwill, in general, arises from acquisitions where the purchase price exceeds the fair value of the identifiable net assets acquired.
The table in Item 23 of The Standardx's FDD provides a breakdown of goodwill across different segments, including management and franchising, owned and leased, distribution, overhead, and unallocated. The distribution segment's goodwill is specifically linked to growth opportunities expected from direct booking access to properties within the Mr & Mrs Smith platform through The Standardx's distribution channels. This indicates that The Standardx anticipates leveraging the Mr & Mrs Smith acquisition to enhance its distribution capabilities and generate additional revenue.
It's important to note that goodwill is subject to impairment testing, and if the fair value of a reporting unit falls below its carrying value, an impairment loss is recognized. The table also shows the accumulated impairment losses for the distribution segment, which are deducted from the gross goodwill to arrive at the net goodwill figure. For a prospective franchisee, understanding the composition and valuation of goodwill can provide insights into The Standardx's growth strategy and the potential risks associated with intangible assets. The goodwill for the distribution segment is not tax deductible.
Prospective franchisees should be aware that goodwill can fluctuate based on various factors, including changes in business performance, market conditions, and the overall economic environment. While the FDD provides a snapshot of The Standardx's goodwill at a specific point in time, it's essential to conduct thorough due diligence and assess the potential for future impairment losses. Franchisees may want to inquire about the assumptions and methodologies used to determine the fair value of goodwill and the frequency of impairment testing to gain a better understanding of the risks involved.