What was the total amount of current contract liabilities for The Standardx as of December 31, 2024?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
| March 31, 2025 | December 31, 2024 | |
|---|---|---|
| Deferred revenue related to the loyalty program | $ 1,423 | $ 1,333 |
| Deferred revenue related to distribution and destination management services | 649 | 705 |
| Deferred revenue related to insurance programs | 78 | 112 |
| Deferred revenue related to co-branded credit card programs | 75 | 66 |
| Advanced deposits | 65 | 53 |
| Initial fees received from franchise owners | 47 | 47 |
| Other deferred revenue | 82 | 80 |
| Total contract liabilities | $ 2,419 | $ 2,396 |
Source: Item 1 — Financial Statements. (FDD pages 156–187)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the company's total contract liabilities as of December 31, 2024, were $2,396.
This figure represents the sum of several specific deferred revenue streams and advanced deposits. These include deferred revenue related to the loyalty program ($1,333), distribution and destination management services ($705), insurance programs ($112), co-branded credit card programs ($66), advanced deposits ($53), initial fees received from franchise owners ($47), and other deferred revenue ($80).
For a prospective The Standardx franchisee, understanding the composition and changes in these contract liabilities is crucial. It provides insight into how The Standardx manages its revenue recognition and financial obligations. Significant fluctuations in these liabilities could indicate changes in customer behavior, program performance, or franchise owner activity, all of which could impact the franchisee's business environment.