What is the stated purpose of The Standardx's joint venture with Bahia Principe?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
The joint venture increases our all-inclusive portfolio and provides guests and loyalty program members more opportunities to experience all-inclusive travel. In conjunction with the transaction, we entered into various agreements with the joint venture and its related parties to provide certain commercial and management support services to the joint venture and to support the growth of the Bahia Principe brand and the operation of the Bahia Principe Hotels & Resorts-branded properties.
Source: Item 1 — Financial Statements. (FDD pages 156–187)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the joint venture with Bahia Principe aims to broaden The Standardx's all-inclusive offerings. The partnership is intended to provide more all-inclusive travel options for guests and members of The Standardx's loyalty program.
The Standardx has entered into agreements with the joint venture and related parties to offer commercial and management support services. These services are designed to support the growth of the Bahia Principe brand and the operation of Bahia Principe Hotels & Resorts-branded properties.
This strategic move allows The Standardx to expand its presence in the all-inclusive market without directly owning all the properties. Instead, The Standardx leverages the Bahia Principe brand and its existing infrastructure, while providing management and commercial support. For potential franchisees, this indicates that The Standardx is actively seeking growth opportunities through strategic partnerships, which could lead to a broader range of service offerings and potentially increased brand recognition.