What specific commercial services does The Standardx's Commercial Services Fee currently cover?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
The "Commercial Services Fee" currently covers the costs for the following commercial services that the Hyatt Group makes available to the Hotel and other Participating Hotels (the "Commercial Services"):
- (a) brand-wide marketing, advertising, public relations, and guest satisfaction program management and research for the Hotel;
- (b) base Global Property and Guest Services which provide, among other things, centralized reservation services (including the services and charges for the base reservation fee which applies regardless of channel, and certain additional reservation fees based on channels) and care professionals supporting the business by enhancing the guest experience;
- (c) revenue management technology, including the Hyatt Group's proprietary revenue management software, and advisory and support services, such as pricing strategy
across channels and on-going training, support, and tools for pricing and inventory applications;
- (d) group sales support for large accounts, including lead generation from the Hyatt Group's global and regional sales offices, account management, and account development, and transient and luxury sales promotion services (including Consortia);
- (e) sales and catering system services, including account management, booking pipeline management, and analysis through our designated sales software systems, which are required in order to receive leads from the Hyatt Group's sales sources;
- (f) property management system services, including Opera PMS, web-in/webout, and interface file, maintenance, and support;
- (g) the Hyatt Group's digital product technology and infrastructure including Hyatt.com and the mobile app; and
- (h) other technology services, including e-learning, e-mail, HyattConnect, SharePoint, identify access management, ServiceNow, in-room technology, and network access.
Source: Item 6 — Other Fees (FDD pages 20–36)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the Commercial Services Fee covers several commercial services made available to the hotel. These services include brand-wide marketing, advertising, public relations, guest satisfaction program management, and research. The fee also covers base Global Property and Guest Services, which provide centralized reservation services and care professionals to enhance the guest experience.
Additionally, the Commercial Services Fee covers revenue management technology, including proprietary revenue management software, advisory and support services, and ongoing training for pricing and inventory applications. It also includes group sales support for large accounts, such as lead generation, account management, and transient and luxury sales promotion services. Sales and catering system services, including account and booking pipeline management, are also covered through designated sales software systems.
Furthermore, the Commercial Services Fee encompasses property management system services, including Opera PMS, web-in/web-out, and interface file maintenance and support. It also covers The Standardx's digital product technology and infrastructure, including Hyatt.com and the mobile app. Other technology services covered include e-learning, e-mail, HyattConnect, SharePoint, identity access management, ServiceNow, in-room technology, and network access. The Hyatt Group may periodically change the benefits and services included as Commercial Services and the charges and fees for those benefits and services.