What services are provided to The Standardx as part of Hyatt's Digital Ancillary Services Program?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
SERVICES AND FEES ATTACHMENT– EFFECTIVE MARCH 2025
- 1. Services.
As part of Hyatt's Digital Ancillary Services Program, Hyatt or its designee, including Kouto, Inc. d/b/a Way ("Way"), shall provide the following services:
- Experience Content Management Access to build experiences with certain Way products which provide the capability to merchandise different categories of experiences.
Products include Host, Activate, Reserve, and certain new products released by Way during the Term of this Schedule.
Experience Availability Management Ability to manage pricing, inventory, and availability for each experience configured and bookable through Way.
Dedicated Ancillary Site One dedicated, Property branded site that allows visitors to view and book experiences configured in Way.
Site can include experiences bookable on Way or experiences linked from Way to other sites.
- Intelligent Ancillary Placements Distribution across Hyatt web, app, and marketing channels through dedicated ancillary placements.
Select individual experience placements using Hyatt Personalization Engine (HPE) to target experiences to users.
- Ongoing Property Support Staff support from Way by phone or email throughout the Term.
Also access to self-serve support through Way support guides and a dedicated HyattConnect page.
Source: Item 18 — OTHER INCOME (LOSS), NET (FDD pages 187–399)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, Hyatt, or its designee Way, provides several services as part of the Digital Ancillary Services Program. These services include experience content management, which allows franchisees to build experiences using Way products to merchandise different categories. The Way products include Host, Activate, Reserve, and new products released during the program term.
Another service is experience availability management, giving franchisees the ability to manage pricing, inventory, and availability for each experience configured and bookable through Way. The program also provides a dedicated, property-branded site where visitors can view and book experiences configured in Way, including experiences bookable on Way or linked from Way to other sites.
Furthermore, The Standardx receives intelligent ancillary placements, which distribute experiences across Hyatt web, app, and marketing channels through dedicated ancillary placements. Franchisees can select individual experience placements using the Hyatt Personalization Engine (HPE) to target experiences to users. Ongoing property support is also provided by Way staff via phone or email throughout the term, along with self-serve support through Way support guides and a dedicated HyattConnect page.