What services does The Standardx provide for the Hotel as System Services?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
During your operation of the Hotel, we or another member of the Hyatt Group will:
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- Continue to provide the System Services for the Hotel, as we periodically modify them. (Section 4.1 of Franchise Agreement)
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- Advise you periodically regarding the Hotel's operation, for example, concerning System Standards and advertising and marketing materials and programs. If you request, and we agree to provide, additional or special guidance, assistance, or training, you must pay our then applicable charges and travel and living expenses. Any specific training, guidance or assistance that we provide does not create an obligation (whether by course of dealing or otherwise) to continue providing that specific training, guidance or assistance, all of which we may periodically modify. (Section 3.4 of Franchise Agreement)
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- Let you use our Proprietary Marks. (Sections 11.1 to 11.4 of Franchise Agreement)
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- Let you use our Confidential Information and Copyrighted Materials. (Sections 11.1, 11.5 and 11.6 of Franchise Agreement)
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- Provide you access to the System Standards as we may modify them periodically. You must restrict (and ensure your management company restricts) access to the System Standards according to our policies, as we periodically modify them. If there is a dispute over their contents, our master copy of the System Standards controls. Because complete and detailed uniformity under many varying conditions might not be possible or practical, we may, as we deem best, vary the Hotel System and System Standards for any Brand Hotel based upon the peculiarities of any condition or factors that we consider important to that hotel's successful operation. We need not grant you a similar variation or accommodation. The table of contents for the System Standards in effect as of the issuance date of this disclosure document is Exhibit F and reflects that the System Standards comprise 3,334 pages. (Sections 3.2 and 4.3 of Franchise Agreement)
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- Provide you access to the CRS and listings in advertising publications that we periodically specify during the Franchise Agreement's term. (Section 3.3 of Franchise Agreement)
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- Conduct periodic inspections of the Hotel and otherwise maintain the Quality Assurance and Compliance Program for the Brand Hotel franchise network. (Section 4.8 of Franchise Agreement)
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- Continue to provide revenue management services if we choose to offer and either you chose to acquire them or we determine that you must acquire them. (Revenue Management Services Program Schedule)
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- Continue to provide field marketing program services for the Hotel if we choose to offer and you choose to acquire them. (Field Marketing Program Schedule)
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- Provide central sales services, add-on global property guest services, or digital ancillary services if we choose to offer and you choose to acquire them. (Central Sales Services Program Schedule, GPGS Program Schedule, and Digital Ancillary Services Program Schedule)
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–64)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, System Services are provided during the hotel's operation, and may be modified periodically. These services include advising franchisees on the hotel's operation, such as System Standards, advertising, and marketing materials. Franchisees may request additional guidance, assistance, or training, but The Standardx will charge for these services, including travel and living expenses. The provision of specific training or assistance does not obligate The Standardx to continue providing it, as all services are subject to periodic modification.
The Standardx also allows franchisees to use their Proprietary Marks, Confidential Information, and Copyrighted Materials. Franchisees gain access to the System Standards, which are subject to periodic modifications. Access to these standards is restricted, and The Standardx's master copy controls in case of disputes. The Standardx may vary the Hotel System and System Standards for any Brand Hotel based on specific conditions or factors relevant to that hotel's successful operation, without necessarily granting similar variations to other franchisees. The System Standards, as of the issuance date of the disclosure document, comprise 3,334 pages.
System Services also include providing access to the CRS (Central Reservation System) and listings in advertising publications. The Standardx conducts periodic inspections of the Hotel to maintain the Quality Assurance and Compliance Program. They may also provide revenue management services and field marketing program services, if chosen by the franchisee or deemed necessary by The Standardx. Additionally, The Standardx may offer central sales services, add-on global property guest services, or digital ancillary services, if the franchisee chooses to acquire them.