What section details The Standardx's policy on discontinuing the use of proprietary marks?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
11.4 Discontinuing Use of Proprietary Marks. If it becomes advisable at any time for Hyatt and/or Franchisee to modify, discontinue using, and/or replace any Proprietary Mark and/or to use one or more additional, substitute, or replacement trade or service marks, Franchisee agrees to comply with Hyatt's directions within a reasonable time after receiving notice. Neither Hyatt nor its Affiliates will reimburse Franchisee for any costs or expenses incurred in connection with such directions, including expenses of changing the Hotel's signs, any loss of revenue due to any modified or discontinued Proprietary Mark, or Franchisee's expenses of promoting a modified or substitute trademark or service mark. Hyatt's rights in this Section 11.4 apply to any and all of the
Proprietary Marks (and any portion of any Proprietary Mark) that this Agreement authorizes Franchisee to use.
Source: Item 18 — OTHER INCOME (LOSS), NET (FDD pages 187–399)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, Section 11.4, titled "Discontinuing Use of Proprietary Marks," outlines the policy regarding the modification, discontinuation, or replacement of proprietary marks. This section states that if The Standardx deems it advisable to change or discontinue using any proprietary mark, the franchisee must comply with The Standardx's directions within a reasonable time after receiving notice.
It is important to note that The Standardx will not reimburse the franchisee for any costs or expenses incurred as a result of these changes. This includes expenses related to changing the hotel's signs, any loss of revenue due to the modified or discontinued proprietary mark, or the franchisee's expenses in promoting a modified or substitute trademark or service mark.
This policy applies to all proprietary marks that the franchise agreement authorizes the franchisee to use. This means that The Standardx has the right to make changes to its branding and that franchisees will be responsible for the costs associated with implementing those changes, which could impact their business operations and profitability.