Does The Standardx's schematic design submittal require material imagery and samples for both guest-facing and back-of-house (BOH) areas?

According to The Standardx's 2025 Franchise Disclosure Document, the schematic design submittal requires material imagery and samples that are inclusive of back-of-house (BOH) areas. This submittal is a crucial step in the design approval review process for a new The Standardx hotel. The schematic design submittal must contain sufficient documentation to allow Hyatt to review the general building and landscape concept, guest room layouts, public space layouts, and BOH blocking.

Specifically, the schematic design documents must include, at a minimum, a completed site plan, individual floor plans, all building elevations, a roof plan, a full building cross-section, food service equipment plans, laundry equipment plans, an operations basis of design for food service and laundry (including sizing for laundry), MEP, FLS, and IT plans denoting major systems and equipment, material imagery and samples (inclusive of BOH areas), furnishings imagery, and exterior signage schematics.

This requirement ensures that The Standardx maintains brand standards throughout the entire hotel, not just in guest-facing areas. Franchisees need to allocate resources to gather and present these materials during the schematic design phase. Unacceptable designs or incomplete submittals may need to be resubmitted, potentially causing delays in the project timeline. Hyatt will issue a formal review before moving onto the next step, emphasizing the importance of a thorough and accurate initial submittal.