What rights does The Standardx have regarding Guest Information?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
All Guest Information is our property and part of Confidential Information. "Guest Information" means information and data relating to or derived from the Hotel's guests and other customers during the Franchise Agreement's term, whether obtained from the guest or customer or from any other source, including names, preferences, and other information about the guests' or customers' experiences and/or purchases, and including information stored in or provided to the CRS or the Hotel's property management system. We have the right periodically during the Franchise Agreement's term, without notice to you, to access the Hotel's property management system and other computer systems to retrieve Guest Information. We and our affiliates may use,
and allow others to use, the Guest Information in any manner that we deem appropriate (subject to applicable law).
You may use the Guest Information, and certain other information and data relating to guests and customers of other Brand Hotels and/or other Hyatt Network Hotels that we periodically specify, during the Franchise Agreement's term only to market to and provide services to the Hotel's guests and potential guests in compliance with the System Standards and all applicable laws, rules and regulations. You must ensure that your affiliates may not access, and neither you nor any of your affiliates may use, any of that Guest Information or that other information or data in any other business or capacity. However, following the Franchise Agreement's expiration or termination, , you may use, and allow your affiliates and others to use, any Guest Information that was generated at the Hotel (and that we or our affiliate did not supply to the Hotel) during the guest's stay at the Hotel and stored in the Hotel's property management system database in any manner that you deem appropriate (subject to applicable law) at your own risk, if you comply, and ensure that any recipients of that Guest Information from you comply, with our then current policies and procedures regarding the collection, storage, use, processing and transfer of personal and/or financial data. If there is an actual or suspected breach of security or unauthorized access of Guest Information or other information from the Hotel's property management system or other computer system database, you must notify us promptly and we may require you to use a third party supplier we designate, at your sole cost and expense, to review and if necessary, remediate that breach or unauthorized access. You must not take any action that could jeopardize our or our affiliate's ability to comply with, or make certifications under, any law, regulation, contract, program or policy related to Guest Information (including privacy laws, privacy notices and PCI certifications) and applicable to us or our affiliate.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 68–71)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, Guest Information is the property of The Standardx and is considered part of Confidential Information. Guest Information includes data relating to the hotel's guests and customers obtained during the Franchise Agreement's term, such as names, preferences, and purchase information, whether this information is stored in the CRS (Central Reservation System) or the hotel's property management system.
The Standardx has the right to access the hotel's property management system and other computer systems to retrieve Guest Information periodically during the Franchise Agreement's term without notice to the franchisee. The Standardx and its affiliates can use and allow others to use the Guest Information in any manner they deem appropriate, subject to applicable law.
This means that The Standardx has broad rights to use guest data collected at the franchisee's hotel. While the franchisee can use this information to market to and provide services to hotel guests during the term of the agreement, they must comply with System Standards and applicable laws. After the agreement expires or terminates, the franchisee can use Guest Information generated at the hotel (and not supplied by The Standardx) that is stored in the hotel's property management system, provided they comply with The Standardx's policies regarding data collection, storage, and transfer. Franchisees must promptly notify The Standardx of any security breaches or unauthorized access to Guest Information and may be required to use a third-party supplier designated by The Standardx to remediate the issue at the franchisee's sole cost and expense.