Does The Standardx have any restrictions on its activities related to other hotels near a franchisee's location?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
f Protection will apply. The AOP Term begins on the effective date of the Franchise Agreement and typically ends from 1 to 5 years after the Hotel's opening date.
Subject to the one exception below, neither we nor any of our affiliates will open and operate during the AOP Term, nor authorize any other party to open and operate during the AOP Term, any other Brand Hotel the physical premises of which are located within the Area of Protection. One exception to this restriction is that, during the AOP Term, if we or any affiliate acquires ownership of or the right to operate, manage, franchise or license (regardless of the form of transaction) another group of at least 4 hotels, one or more of which hotels are located or are under contract or construction to be located in the Area of Protection, then we and our affiliates will have the unrestricted right to convert, or cause to be converted, the acquired hotel(s) within the Area of Protection from its (or their) original trade identity to operate under the Proprietary Marks and the Hotel System. We then may operate, or authorize any other party to operate, those hotel(s) as Brand Hotel(s), even if one or more of the other acquired hotels, whether operating within or outside the Area of Protection, are not converted to Brand Hotels.
If the Hotel is an operating Brand Hotel, you may not receive any Area of Protection or AOP Term when signing the Franchise Agreement. We will make the determination of whether to provide any Area of Protection based on the time during which the Hotel has operated under the "Hyatt" or "The StandardX" name and the market conditions under which the Hotel operates.
Your rights in the Area of Protection apply only during the AOP Term. Following the AOP Term, you will have no territorial rights or protection, whether within or outside the Area of Protection, and we and our affiliates may open and operate, and authorize any other parties to open and operate, other Brand Hotels the physical premises of which are located within the Area of Protection, including under franchise applications submitted and/or franchise agreements and other agreements signed during the AOP Term. Because we and others may establish and operate one or more Brand Hotels and other Hyatt Network Hotels within the Area of Protection after the AOP Term expires, and during the AOP Term under the exception above, you will not receive an exclusive territory. You may face competition from other franchisees, from outlets we own, or from other channels of distribution or competitive brands that we control.
Source: Item 12 — Territory (FDD pages 64–66)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the franchisor does place some restrictions on its activities related to other hotels near a franchisee's location during the Area of Protection (AOP) Term. Subject to one exception, The Standardx and its affiliates will not open or authorize others to open another Brand Hotel within the Area of Protection during the AOP Term.
However, there is an exception to this restriction. If The Standardx or its affiliates acquire a group of at least 4 hotels, one or more of which are located within the Area of Protection, The Standardx has the right to convert the acquired hotel(s) to operate under The Standardx's Proprietary Marks and Hotel System. This means that even during the AOP Term, a new The Standardx hotel could potentially open within a franchisee's Area of Protection if it results from such an acquisition and conversion.
After the AOP Term expires, The Standardx and its affiliates face no restrictions regarding opening or authorizing other parties to open other Brand Hotels within the former Area of Protection. The FDD states explicitly that franchisees do not receive an exclusive territory, and they may face competition from other franchisees, company-owned outlets, or other channels of distribution or competitive brands controlled by The Standardx. Furthermore, The Standardx and its affiliates have the right to engage in any activities they desire (including concerning all types of lodging facilities) at any time and place, even if those activities compete with the franchisee's hotel.