What are 'residential units' in the context of 'The Standardx'?

According to The Standardx's 2025 Franchise Disclosure Document, 'residential units' are defined as residential units that The Standardx manages, owns, or provides services to, or licenses its trademarks to. These units include serviced apartments and Hyatt-branded residential units. These residential units are typically part of a mixed-use project and are located either adjacent to or near a full-service hotel that is a member of The Standardx's portfolio of properties or in unique leisure locations.

For a prospective franchisee, this definition clarifies the scope of The Standardx's involvement in residential properties. It indicates that The Standardx not only operates hotels but also extends its brand and services to residential units, particularly those integrated with hotel properties or in leisure destinations. This could present opportunities for franchisees to manage or provide services to these residential units, potentially diversifying their revenue streams.

However, it's important to note that the definition specifies that these units are 'typically part of a mixed-use project' or located near a full-service hotel. This suggests that franchisees may need to consider the location and integration of residential units with hotel properties when evaluating franchise opportunities with The Standardx. Understanding the specific types of residential units and their relationship to hotel operations will be crucial for franchisees to assess the potential risks and rewards associated with these ventures.