What representation is a franchisee making to Hyatt when providing Hotel-related information and materials for The Standardx Hotel's listing on the Hotel System Website?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
- (a) Hyatt may maintain (or authorize any other entity to maintain) the Hotel System Website to advertise, market and promote all or a certain group of Brand Hotels that Hyatt periodically specifies (and, at Hyatt's option, other Hyatt Network Hotels). Franchisee must comply with all System Standards relating to the Hotel System Website, including by providing Hyatt (or its designee) all information and other materials concerning the Hotel that Hyatt periodically requests and promptly notifying Hyatt whenever any information concerning the Hotel on the Hotel System Website is no longer accurate. By providing Hotel-related information and materials, Franchisee is representing to Hyatt that they are accurate and not misleading and do not infringe any third party's intellectual property or other rights. Hyatt shall have the final decision about all information or materials appearing on the Hotel System Website. As between Hyatt and Franchisee, Hyatt owns all intellectual property rights and other rights in and to the Hotel System Website, including data that visitors supply or the Hotel System Website obtains. Hyatt may discontinue the Hotel System Website and/or any of its content (including separate webpages for participating Brand Hotels) at any time.
Source: Item 18 — OTHER INCOME (LOSS), NET (FDD pages 187–399)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, when a franchisee provides hotel-related information and materials for The Standardx Hotel's listing on the Hotel System Website, the franchisee is representing to Hyatt that the information and materials are accurate, not misleading, and do not infringe on any third party's intellectual property or other rights. This representation is a crucial aspect of maintaining the integrity and legality of the information presented on the Hotel System Website. Hyatt retains the final decision-making authority regarding all information and materials displayed on the website.
This requirement ensures that all information provided by the franchisee is truthful and does not violate any intellectual property laws. The franchisee must also promptly notify Hyatt if any information concerning the hotel on the Hotel System Website becomes inaccurate. This obligation is in place to ensure that the website provides reliable and up-to-date information to potential customers.
For a prospective The Standardx franchisee, this means they must exercise due diligence in ensuring the accuracy and legality of all information and materials they provide to Hyatt for the Hotel System Website. Failure to do so could result in legal repercussions or damage to the reputation of both the franchisee and The Standardx brand. The franchisee should have processes in place to verify the accuracy of information and confirm that it does not infringe on any third-party rights before submitting it to Hyatt.