Regarding lead management for The Standardx, what system must be used to track leads?

According to The Standardx's 2025 Franchise Disclosure Document, franchisees must use the Envision system to track leads. Specifically, franchisees must ensure that all leads from all sources are addressed promptly and accurately tracked in Envision. Additionally, leads must be assigned based on sales deployment. Property leadership must be provided with reporting on sales funnel and performance from Envision and Cvent.

This requirement ensures that The Standardx maintains a standardized approach to lead management across all franchise locations. By using Envision, The Standardx aims to have a clear and consistent view of the sales pipeline, track the effectiveness of marketing efforts, and optimize sales strategies. The franchisor also mandates that the franchisee provide property leadership with reporting on sales funnel and performance from Envision and Cvent.

For a prospective franchisee, this means they will need to become proficient in using the Envision system and integrate it into their daily operations. They will also need to ensure their sales team is trained to use the system effectively. Furthermore, the franchisee should be prepared to generate reports from Envision and Cvent to monitor sales performance and make data-driven decisions. The FDD also states that lead volumes are targets and not guarantees.