What is the purpose of The Standardx Franchisee Organization Website, and what should it primarily promote?

According to The Standardx's 2025 Franchise Disclosure Document, a Franchisee Organization Website is defined as a website that mentions The Standardx hotel along with other hotels in which the franchisee or its affiliates have an interest. The primary purpose of this website is to promote the franchisee's entire portfolio of properties, rather than focusing solely on promoting The Standardx hotel. This allows franchisees with multiple hotel interests to showcase their broader business.

For a prospective The Standardx franchisee, this means they have the option to include The Standardx hotel in a website that promotes all of their hotel properties. However, the main goal of the website should be to advertise the entire portfolio, not just The Standardx. This provides flexibility for franchisees who own multiple hotels under different brands.

It's important to note that while franchisees can operate a Franchisee Organization Website, The Standardx retains control over its own Hotel System Website, which is used to advertise and promote Brand Hotels. Franchisees must also adhere to System Standards and obtain approval from The Standardx for any marketing materials, ensuring brand consistency across all platforms.