What is the process for The Standardx franchisee to appoint and change their representative for communications with Hyatt?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
11.3 Notification of Infringements and Claims. Franchisee agrees to notify Hyatt immediately of any apparent infringement or challenge to Franchisee's use of any Proprietary Mark, Copyrighted Materials, or Confidential Information, or of any person's claim of any rights in any Proprietary Mark, Copyrighted Materials, or Confidential Information, and not to communicate with any person other than Hyatt, its Affiliates, and its and their attorneys, and Franchisee's attorneys, regarding any infringement, challenge, or claim. Hyatt and its Affiliates may take the action it and they deem appropriate (including no action) and control exclusively any Proceeding arising from any infringement, challenge, or claim or otherwise concerning any Proprietary Mark, Copyrighted Materials, or Confidential Information. Franchisee agrees to sign any documents and take any other reasonable actions that, in the opinion of Hyatt's and its Affiliates' attorneys, are necessary or advisable to protect and maintain Hyatt's and its Affiliates' interests in any Proceeding or otherwise to protect and maintain Hyatt's and its Affiliates' interests in the Proprietary Marks, Copyrighted Materials, and Confidential Information. Hyatt or its Affiliate will reimburse Franchisee's reasonable out-of-pocket costs for taking any requested action.
Source: Item 18 — OTHER INCOME (LOSS), NET (FDD pages 187–399)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, the process for a The Standardx franchisee to appoint and change their representative for communications with Hyatt is not explicitly detailed within the provided excerpts. However, the FDD does state that franchisees must notify Hyatt immediately of any apparent infringement or challenge to the franchisee's use of any Proprietary Mark, Copyrighted Materials, or Confidential Information.
While the FDD does not outline a specific procedure for designating a representative, it does emphasize the importance of communication with Hyatt regarding certain critical issues. Specifically, franchisees are required to notify Hyatt immediately of any apparent infringement or challenge to the use of Proprietary Marks, Copyrighted Materials, or Confidential Information. This suggests that there is an expectation of ongoing communication between the franchisee and Hyatt.
To fully understand the process for appointing and changing a representative for communications, a prospective The Standardx franchisee should directly inquire with the franchisor, Hyatt, about the specific procedures and requirements. This will ensure clarity on who the appropriate contact person is and how to officially designate or change that representative.