What is the primary geographic focus of The Standardx's owned and leased hotel properties?

According to The Standardx's 2025 Franchise Disclosure Document, the company's owned and leased hotel properties are primarily located in the United States, with some international locations as well. This is according to the segment breakdown for "Owned and leased," which derives its earnings from these properties. The segment Adjusted EBITDA also includes The Standardx's pro rata share of unconsolidated hospitality ventures' Adjusted EBITDA, primarily based on the company's ownership percentage of each venture.

For a prospective franchisee, this indicates that The Standardx has a strong base of owned and leased properties within the United States. This could mean more brand recognition and established operational practices within the U.S. market. However, it also suggests that international locations, while present, may be a smaller part of the company's overall strategy for owned and leased properties.

It's important to note that the Adjusted EBITDA for this segment includes intercompany management fee expenses paid to the management and franchising segment, which are eliminated in consolidation. This means that the reported earnings for the owned and leased segment are net of these internal fees, providing a clearer picture of the segment's profitability. Additionally, intersegment revenues related to promotional award redemptions earned by the owned and leased hotels related to co-branded credit card programs are also eliminated in consolidation, further refining the segment's financial picture.