How does The Standardx pay for participation in the 'World of Hyatt' program?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
Brand Hotels must participate in, and pay all charges related to, the Hyatt Group's frequent guest loyalty program (the "Loyalty Program"), called the "World of Hyatt" program. The Hyatt Group assesses each Participating Hotel and certain other hotels an amount in the Hyatt Group's discretion to operate the Loyalty Program, which amount may change periodically. The assessment for each participating Brand Hotel (including the Hotel) is currently 4.5% of all eligible revenue generated at that hotel from members of the program (excluding applicable taxes) who provide their World of Hyatt member number when booking or 2.25% of that eligible revenue when a guest is enrolled on-property in World of Hyatt for that enrolling stay.
Source: Item 6 — Other Fees (FDD pages 20–36)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, Brand Hotels must participate in the World of Hyatt program and pay all related charges. The Hyatt Group determines the amount each Participating Hotel pays to operate the Loyalty Program, and this amount can change.
The assessment for each The Standardx hotel is currently 4.5% of all eligible revenue generated at that hotel from program members (excluding applicable taxes) who provide their World of Hyatt member number when booking. However, the assessment is reduced to 2.25% of eligible revenue when a guest enrolls in the World of Hyatt program on-property during their stay.
This means that as a The Standardx franchisee, you are obligated to participate in the World of Hyatt program and will incur a fee based on a percentage of eligible revenue from program members. The exact amount will depend on how many guests are already members when booking versus how many enroll during their stay. This fee is in addition to other fees outlined in the Franchise Disclosure Document.