When operating Non-Hotel Components, what advertising and promotion restrictions apply to lessees and affiliates of The Standardx regarding association with the Hotel or The Standardx brand?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
ilure to
open on time, including amounts we pay to customers whose reservations are canceled. (Sections 2.1 to 2.6 of Franchise Agreement)
You must and must cause your lessees and your affiliates and their respective lessees to: (a) develop, maintain and operate all Non-Hotel Components within the Mixed-Use Site (as defined in Item 16) in accordance with quality, design and operational standards consistent with the quality, design and operational standards applicable to the Hotel, (b) refrain from advertising, marketing or promoting the Non-Hotel Components as being associated with or part of the Hotel, the "The StandardX" brand or any other Proprietary Marks, except in connection with the Hotel, advertisement and promotion approved pursuant to Section 5 of the Franchise Agreement; and (c) operate the Non-Hotel Compo
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–64)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, franchisees must ensure that their lessees and affiliates adhere to specific advertising and promotion restrictions for any Non-Hotel Components within a Mixed-Use Site. These components must be developed, maintained, and operated in accordance with quality, design, and operational standards that align with those of the Hotel itself.
Specifically, franchisees, their lessees, and affiliates are prohibited from advertising, marketing, or promoting the Non-Hotel Components as being associated with or part of The Standardx Hotel, The Standardx brand, or any other Proprietary Marks. The only exception to this rule is when such advertising and promotion is explicitly approved in connection with the Hotel, as outlined in Section 5 of the Franchise Agreement.
Furthermore, the Non-Hotel Components must be operated in a manner that does not, in The Standardx's reasonable judgment, damage or reflect negatively on the goodwill associated with any Proprietary Mark. This ensures that all aspects of the Mixed-Use Site, including the Non-Hotel Components, uphold the brand's reputation and standards.