What is the name of the Hyatt Group's frequent guest loyalty program that The Standardx must participate in?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
Brand Hotels must participate in, and pay all charges related to, the Hyatt Group's frequent guest loyalty program (the "Loyalty Program"), called the "World of Hyatt" program. The Hyatt Group assesses each Participating Hotel and certain other hotels an amount in the Hyatt Group's discretion to operate the Loyalty Program, which amount may change periodically. The assessment for each participating Brand Hotel (including the Hotel) is currently 4.5% of all eligible revenue generated at that hotel from members of the program (excluding applicable taxes) who provide their World of Hyatt member number when booking or 2.25% of that eligible revenue when a guest is enrolled on-property in World of Hyatt for that enrolling stay.
Under separate contractual arrangements, the following companies will participate in alliances with the World of Hyatt program in 2025: (i) the master licensee for Hyatt Residence Club and Hyatt Vacation Club, our shared ownership brands; (ii) HyCard, Inc., our affiliate (in relation with JPMorgan Chase Bank, the issuing company of the World of Hyatt credit cards); (iii) American Airlines; and (iv) Headspace, Inc. The Hyatt Group may allocate assessments for these programs at different rates than those applied to Brand Hotels, given the difference in the products and services being offered to Loyalty Program members. Owners of Participating Hotels bear no cost from including these programs in the Loyalty Program.
Source: Item 6 — Other Fees (FDD pages 20–36)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, The Standardx hotels must participate in the Hyatt Group's frequent guest loyalty program, referred to as the "Loyalty Program", which is called the "World of Hyatt" program.
The FDD states that The Hyatt Group assesses each Participating Hotel an amount in its discretion to operate the Loyalty Program, which may change periodically. Currently, the assessment for each participating Brand Hotel is 4.5% of all eligible revenue generated at that hotel from members of the program (excluding applicable taxes) who provide their World of Hyatt member number when booking. Alternatively, the assessment is 2.25% of that eligible revenue when a guest is enrolled on-property in World of Hyatt for that enrolling stay.
The World of Hyatt program also has alliances with other companies. In 2025, these companies include: (i) the master licensee for Hyatt Residence Club and Hyatt Vacation Club, our shared ownership brands; (ii) HyCard, Inc., our affiliate (in relation with JPMorgan Chase Bank, the issuing company of the World of Hyatt credit cards); (iii) American Airlines; and (iv) Headspace, Inc. Owners of Participating Hotels bear no cost from including these programs in the Loyalty Program.