What is the minimum spending requirement for The Standardx's pre-opening marketing program?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
d. (Section 4.1 of Franchise Agreement)
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- Approve a pre-opening marketing program that you prepare according to our requirements. At least 120 days before the Hotel's opening, you must prepare and submit to us for our approval a written pre-opening marketing program that satisfies our requirements and contemplates spending at least $500 times the number of guest rooms at
the Hotel. You must change the program as we specify and implement the ap
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–64)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, franchisees must adhere to a pre-opening marketing program. At least 120 days before the hotel's opening, the franchisee is required to submit a written pre-opening marketing program to The Standardx for approval. This program must meet The Standardx's requirements.
The minimum spending for this pre-opening marketing program is calculated as $500 multiplied by the number of guest rooms in the hotel. The Standardx also anticipates that franchisees will spend additional amounts on pre-opening marketing beyond this minimum.
This requirement ensures that all franchisees invest adequately in marketing their new The Standardx hotels before opening, helping to create awareness and attract initial customers. Franchisees need to factor this marketing expense into their initial investment and budget accordingly, and be prepared to potentially spend more than the minimum to effectively market their location.