What minimum items are included in the conceptual design documents for The Standardx franchise?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
- Conceptual Design Submittal This step shall contain the conceptual designs and planning exercises and shall be submitted to Hyatt at the milestones indicated below. The conceptual design documents will include at minimum the following items, without limitation.
- Layout plans
- Sketches and conceptual imagery to illustrate the general planning and design aesthetic for the Project.
- MEP, FLS, IT Basis of Design Narrative
Unacceptable designs or incomplete submittals may need to be resubmitted. Hyatt will issue a formal review prior to moving onto the next step. A 50% concept design presentation and a 100% concept design document submittal shall be submitted by Franchisee or its Consultants according to the deadlines specified by Hyatt for the Project. After review of physical installed Mock-up Room, all final approved FF&E and architectural finishes and designs to be installed in a Prototype Room within the hotel structure, as a first-in-place example of approved design, fit, finish, and workmanship.
Source: Item 18 — OTHER INCOME (LOSS), NET (FDD pages 187–399)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the conceptual design documents must include, at a minimum, layout plans, sketches and conceptual imagery to illustrate the general planning and design aesthetic for the project, and MEP (Mechanical, Electrical, Plumbing), FLS (Fire and Life Safety), and IT (Information Technology) Basis of Design Narrative. These items are part of the Conceptual Design Submittal, which is the first step in the design review process. Franchisees must submit these documents to Hyatt for approval at specified milestones.
This submittal is a critical step for prospective The Standardx franchisees because it sets the foundation for the entire design and construction process. The level of detail required in these initial documents suggests that The Standardx places a strong emphasis on brand consistency and design standards. Franchisees should allocate sufficient time and resources to ensure these conceptual designs align with The Standardx's vision and meet all specified requirements.
Unacceptable or incomplete submittals may require resubmission, potentially delaying the project. Hyatt will issue a formal review before the franchisee can proceed to the next stage. The FDD specifies that a 50% concept design presentation and a 100% concept design document submittal must be submitted by the franchisee or their consultants according to Hyatt's deadlines. This iterative process ensures that the design evolves in accordance with The Standardx's standards and allows for necessary adjustments early in the project.
After the review of a physical installed Mock-up Room, all final approved FF&E (Furniture, Fixtures, and Equipment) and architectural finishes and designs are to be installed in a Prototype Room within the hotel structure. This serves as a first-in-place example of approved design, fit, finish, and workmanship. This rigorous process underscores the importance of adhering to The Standardx's design and construction standards to maintain brand uniformity and quality.