What is the 'Hotel System' as it relates to The Standardx?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
e Hotel, except for programs conducted by or through us or with our supervision in each instance. (Section 5.3 of Franchise Agreement)
The "Hotel System Website" is a website that we or one or more members of the Hyatt Group develops, maintains and/or authorizes for all or a certain group of Brand Hotels that we periodically specify (and, at our option, other Hyatt Network Hotels). We currently provide each participating Brand Hotel a separate webpage on the Hotel System Website. You must comply with all System Standards relating to the Hotel System Website, including by providing us (or our designee) all information and other materials concerning the Hotel that we periodically request and promptly notifying us whenever any information concerning the Hotel on the Hotel's webpage is no longer accurate. By providing Hotel-related information and materials, you are representing to us that they are accurate and not misleading and do not infringe any third party's intellectual property or other rights. We have the final decision about all information or materials appearing on the Hotel System Website. As between us and you, we own all intellectual property rights and other rights in and to the Hotel System Website, including all data that visitors supply or the Hotel System Website obtains. We may discontinue the Hotel System Website and/or any of its content (including separate webpages for participating Brand Hotels) at any time.
You may not develop, maintain or authorize any website or other electronic medium (other than the Hotel System Website) that has the word "hyatt" or any similar word, or any of the Proprietary Marks, as part of its domain name or URL or that accepts reservations for the Hotel (other than through an approved link to a Hotel System Website) or otherwise sells any products or services associated with the Hotel or any of the Proprietary Marks. In addition, except for the Hotel System Website, approved ADS, and as otherwise provided here, you may not develop, maintain or authorize any other website, other online presence or other electronic medium that describes or in any other way promotes the Hotel or displays any of the Proprietary Marks. You may, with our approval (which we will not unreasonably withhold) and subject to compliance with System Standards, authorize any Travel Services Website or Franchisee Organization Website to
list and promote the Hotel together with other hotels. A "Travel Services Website" is a website that a third party (which is not your affiliate) operates that promotes and sells travel-related products and services for a number of hotel brands, including other Hyatt Network Hotels. A "Franchisee Organization Website" is a website that mentions the Hotel and other hotels in which you and your affiliates have an interest as part of your and their portfolio of properties and that has a primary purpose of promoting the entire portfolio (rather than only promoting the Hotel). (Section 5.4 of Franchise Agreement)
Technology System
You must use the computer hardware, software, and related equipment (the "Technology System") that we or our affiliate periodically designate to operate the Hotel. The Hotel will use the Technology System to administer the CRS and the property management system (the "PMS"); automate front desk registration/cashiering, telephone switchboard, housekeeping and accounting functions; record and track sales and labor data; run the point-of-sale ("POS"), key lock system, in-room entertainment, sound and related systems; and perform a variety of other management and reporting functions. To meet our current brand standards, you must install the following systems: Property Management, Point of Sale, Revenue Management, Events and Lead Generation System (Envision), Key Lock, PBX/Phones, In-Room Entertainment, High Speed Internet Service, Guest Computing, Hotel Music Services, Digital Surveillance, and Scent. The Technology System will generate and record revenue, payment, labor and other operational data relating to the Hotel and its operations. We will provide project management implementation and related services for the Technology System.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–64)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the 'Hotel System' encompasses various elements crucial for operating a branded The Standardx hotel. This includes the 'Hotel System Website,' which The Standardx or its affiliates develop and maintain for Brand Hotels. Franchisees must adhere to System Standards related to this website, providing accurate and up-to-date information about their hotel as requested by The Standardx. The Standardx retains final decision-making authority over the content on the Hotel System Website and owns all intellectual property rights associated with it. The Standardx can discontinue the website or its content at any time.
In addition to the website, the 'Hotel System' also involves compliance with System Standards, which The Standardx may modify periodically. Franchisees are expected to stay informed about updates to these standards through electronic media or written materials. These standards, along with any access credentials, are considered confidential. The Standardx also provides ongoing System Services to support the hotel's operation, advising franchisees on various aspects such as System Standards, sales and marketing programs, and revenue enhancement.
Furthermore, franchisees are required to utilize The Standardx's designated 'Technology System,' which includes specific computer hardware, software, and related equipment. This system is used for various functions, including managing the CRS (Central Reservation System) and PMS (Property Management System), automating front desk operations, and tracking sales and labor data. The initial investment for acquiring and installing the Technology System at a Brand Hotel is estimated to be approximately $638,600 to $777,650. The Standardx also provides data installation services, IT project management, and access to the CRS and advertising publications during the pre-opening phase.