What is the gross value of customer relationship intangibles for The Standardx?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
| Management and hotel services agreement and franchise agreement intangibles | $ 906 $ (248) $ 658 |
|---|---|
| Brand and other indefinite-lived intangibles 608 — 608 | |
| Customer relationships intangibles | 620 (243) 377 |
| Other intangi |
Source: Item 10 — OTHER ASSETS (FDD pages 132–156)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the value of customer relationship intangibles is reported for two separate years. In one instance, the gross value of customer relationship intangibles is $620, which is then reduced by $243, resulting in a net value of $377. In another instance, the gross value is $410, which is reduced by $153, resulting in a net value of $257.
These figures represent the estimated value The Standardx places on its relationships with customers, which can include brand loyalty, repeat business, and other factors that contribute to ongoing revenue. The deductions likely represent amortization or impairment of these intangible assets over time.
For a prospective franchisee, understanding these values can provide insight into how The Standardx values and manages its customer relationships. It's important to note that these are intangible assets and their actual value can fluctuate based on various market conditions and the effectiveness of The Standardx's customer relationship management strategies. A potential franchisee should inquire about the methods used to determine these values and how they are expected to contribute to the franchisee's business.