What must The Standardx franchisees do regarding the Proprietary Marks on any Franchisee Organization Website after termination?

According to The Standardx's 2025 Franchise Disclosure Document, upon termination of the franchise agreement, franchisees must discontinue all use of The Standardx's Proprietary Marks on any Franchisee Organization Website. They must also ensure that all third-party websites remove any references that directly or indirectly associate the hotel with The Standardx's Proprietary Marks.

This requirement is part of the broader "de-identification" process that The Standardx franchisees must undertake to ensure that the hotel is no longer identified as a The Standardx branded hotel. This includes removing all signage, copyrighted materials, and other items that identify the hotel as part of The Standardx system.

Failure to comply with these de-identification requirements can result in significant financial penalties. The Standardx can charge a royalty fee of $5,000 per day until the de-identification is completed to their satisfaction. Additionally, The Standardx's representatives are permitted to enter the hotel to complete the de-identification process at the franchisee's expense.

This provision highlights the importance of carefully managing the brand identity and intellectual property associated with The Standardx franchise. Franchisees must be diligent in removing all references to The Standardx after termination to avoid costly penalties and maintain a clean break from the franchise system.