For The Standardx franchise, when should the conceptual design submittal, containing conceptual designs and planning exercises, be submitted to Hyatt?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
11.1. All Franchisee deliverables described in or required under this Exhibit (the "Franchisee Deliverables") shall be prepared and submitted for approval by Hyatt in accordance with a schedule to be mutually agreed by Franchisee and Hyatt, and such Franchisee Deliverables shall directed to Hyatt at: Americas.Design.Services@hyatt.com, or such other address as specified by Hyatt. The following is an outline of the required Design Review Submittal Process that will facilitate the review and release of the design plans, construction plans and specifications as well as the subsequent completion of a new Brand hotel. All reviews and releases shall be in English, in writing or Franchisee shall provide Hyatt with an English written translation. Submittal of all design and construction plans and specifications are to be made in hard copy format as follows:
A Hyatt Representative will be in attendance at key design coordination meetings as mutually agreed by Franchisee and Hyatt:
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- Conceptual Design Submittal This step shall contain the conceptual designs and planning exercises and shall be submitted to Hyatt at the milestones indicated below. The conceptual design documents will include at minimum the following items, without limitation.
- Layout plans
- Sketches and conceptual imagery to illustrate the general planning and design aesthetic for the Project.
- MEP, FLS, IT Basis of Design Narrative
Unacceptable designs or incomplete submittals may need to be resubmitted. Hyatt will issue a formal review prior to moving onto the next step. A 50% concept design presentation and a 100% concept design document submittal shall be submitted by Franchisee or its Consultants according to the deadlines specified by Hyatt for the Project. After review of physical installed Mock-up Room, all final approved FF&E and architectural finishes and designs to be installed in a Prototype Room within the hotel structure, as a first-in-place example of approved design, fit, finish, and workmanship.
Source: Item 18 — OTHER INCOME (LOSS), NET (FDD pages 187–399)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, the conceptual design submittal, which includes conceptual designs and planning exercises, must be submitted to Hyatt at milestones specified by Hyatt for the specific project. The schedule for these submissions is determined through mutual agreement between the franchisee and Hyatt. This initial submittal is a critical step in the design review process for a new The Standardx hotel. The conceptual design documents must include layout plans, sketches, and conceptual imagery that illustrate the general planning and design aesthetic for the project, as well as a MEP, FLS, IT Basis of Design Narrative.
This process ensures that the franchisee's design aligns with The Standardx's brand standards and operational requirements from the outset. Hyatt will have a representative present at key design coordination meetings, as agreed upon with the franchisee, to provide guidance and feedback. The FDD specifies that unacceptable or incomplete submittals may need to be resubmitted, and Hyatt will issue a formal review before the project can advance to the next stage. Specifically, a 50% concept design presentation and a 100% concept design document submittal must be provided by the franchisee or their consultants, according to Hyatt's deadlines.
Following the conceptual design phase, subsequent submittals include the schematic design, mock-up room, design development, and construction documentation. Each of these phases requires detailed documentation and is subject to Hyatt's review and approval. The franchisee must ensure that all submissions are complete and accurate to avoid delays and potential resubmissions. This rigorous review process is intended to maintain consistency and quality across all The Standardx locations, but it also places a significant responsibility on the franchisee to manage the design and construction process effectively and in close coordination with Hyatt.