Does The Standardx currently have a federal registration for its principal trademark?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
ipal Register of the PTO:
| Mark | Application No. | Application Date |
|---|---|---|
| StandardX | 98396276 | February 7, 2024 |
Standard International's application for this trademark remains pending. We do not have a federal registration for our principal trademark. Therefore, our trademark does not have many legal benefits and rights as a federally registered trademark. If our right to use the trademark is challenged, you may have to change to an alternative trademark, which may increase your expenses.
Standard International granted Hyatt Corporation the rights to use and sublicense the StandardX Proprietary Marks under a Trademark License Agreement dated October 1, 2024 (the "Standard International Trademark License Agreement"), which are subsequently sublicensed to us via the Trademark License Agreement discussed above. That agreement has a perpetual term, subject to termination by Standard International for cause. Standard International may terminate the agreement if Standard International and Hyatt Corporation are no longer under common control, if Hyatt Corporation fails to make a required payment and does not cure the failure within 7 days after notice, if Hyatt Corporation fails to maintain or require its sublicensees (including us) to maintain Standard International's prescribed standards of quality and service and does not cure the failure within 30 days after notice, if Hyatt Corporation fails to comply with any other provision of the agreement and does not cure the failure within 30 days after notice, or if Hyatt Corporation has an insolvency event and does not cure the failure within 60 days after notice. If Standard International terminates the Standard International Trademark License Agreement because Hyatt or we failed to maintain or failed to require its or our sublicensees to maintain Standard International's standards of quality and service, Standard International may enter into a license with our authorized franchisees, but only if the franchisee not in default of its franchise agreement.
No other agreements significantly limit our rights to use or license the Proprietary Marks in a manner material to the franchise.
Source: Item 13 — Trademarks (FDD pages 66–68)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, The Standardx does not currently have a federal registration for its principal trademark. However, Standard International's application for the trademark is pending. Because the trademark is not federally registered, it lacks the full legal benefits and rights associated with federal registration. This poses a risk to potential franchisees. If the right to use the trademark is challenged, franchisees may be required to switch to an alternative trademark, potentially increasing their expenses.
Standard International granted Hyatt Corporation the rights to use and sublicense the StandardX Proprietary Marks under a Trademark License Agreement dated October 1, 2024, which are subsequently sublicensed to The Standardx. This agreement has a perpetual term but can be terminated by Standard International for cause, such as failure to maintain quality standards, non-payment, or insolvency. If the agreement is terminated due to a failure to maintain standards, Standard International may enter into a license with authorized franchisees who are not in default of their franchise agreement.
The FDD also indicates that Standard International, an affiliate of The Standardx, has filed an application for a Proprietary Mark on the Principal Register of the PTO. The application for the StandardX trademark has application number 98396276 and an application date of February 7, 2024. Prospective franchisees should be aware of these trademark-related details and the potential implications for their business.