What access does The Standardx provide to the CRS and advertising publications?
The_Standardx Franchise · 2025 FDDAnswer from 2025 FDD Document
ogy-related services described in Item 5. (Section 2.2 of Franchise Agreement) We describe the Technology System later in this Item.
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- Provide you access to the CRS and listings in advertising publications that we periodically specify during the period before the Hotel's opening date that we reasonably specify. (Section 3.3 of Franchise Agreement)
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Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 48–64)
What This Means (2025 FDD)
According to The Standardx's 2025 Franchise Disclosure Document, franchisees are provided access to the CRS (Central Reservation System) and listings in advertising publications. This access is granted both during the period before the hotel's opening date and throughout the term of the Franchise Agreement. The specific advertising publications are those that The Standardx periodically specifies.
This access is a key component of the support The Standardx offers to help franchisees establish and maintain their hotel's visibility. The CRS is a vital tool for managing bookings and reservations, while advertising publications help in reaching potential customers. By providing access to these resources, The Standardx aims to ensure that franchisees can effectively market their hotels and manage their operations.
However, franchisees should note that The Standardx has the discretion to determine which advertising publications are included and may modify these periodically. Therefore, it is important for franchisees to stay informed about the specific publications and systems that The Standardx designates to ensure they are utilizing the correct resources for marketing and reservations.