Under what names does Surestay Hotel By Best Western operate?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
The franchisor is SureStay, Inc. ("we", "us", or "our"). "You" means the individual or entity that signs the Franchise Agreement – the "Franchisee". If you are a business entity, "you" means both the business entity and its owners. The "Brand" refers to the name "SureStay® by Best Western®", "SureStay Plus® by Best Western®" or "SureStay Studio® by Best WesternSM", as applicable. "System Hotels" refers to hotels operating under the System (as defined below) using the Brand names. "Hotel" refers to the System Hotel you will operate under a Franchise Agreement. If we have an agent in your state for service of process, we disclose that agent in Exhibit B.
We are an Arizona corporation formed in August 2016 with a principal business address located at 6201 N. 24th Parkway, Phoenix, AZ 85016. We operate under our entity name, the names "SureStay by Best Western", "SureStay Plus by Best Western", "SureStay Studio by Best Western", "SureStay Collection by Best Western®", and no other name. We have offered hotel franchises using the marks "SureStay by Best Western®" and "SureStay Plus by Best Western®" since 2016, and have offered hotel franchises using the mark "SureStay Studio by Best Western®" since April 2020. We offered hotel franchises using the mark "SureStay Collection by Best Western®" under this Disclosure Document from 2016 until March 2024, since which date we have been offering hotel licenses using the mark "SureStay Collection by Best Western" under a separate disclosure document. We have never operated a System Hotel, a SureStay Collection by Best Western hotel, or any other type of business. Except for as described above, we have not offered franchises in any other line of business. We have no predecessors.
The Franchisor's Parents and Affiliates
Our parent, Best Western International, Inc. ("Best Western International") is an Arizona nonprofit corporation formed on December 13, 1957, with a principal business address located at 6201 N. 24th Parkway, Phoenix, AZ 85016. Best Western International operates: (i) as a membership association and licensor under the "Best Western®", "Best Western Plus®", "Best Western Premier®", "Executive Residency by Best Western®", "@Home by Best WesternSM", "Vīb®", "GLō®", and "Aiden®" names (the "Membership Brands");
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, the franchisor, SureStay, Inc., operates under its entity name and the names "SureStay by Best Western", "SureStay Plus by Best Western", "SureStay Studio by Best Western", and "SureStay Collection by Best Western®". It is important to note that while Surestay Hotel By Best Western offered franchises under the "SureStay Collection by Best Western®" mark from 2016 until March 2024 under this FDD, it now offers hotel licenses under the mark "SureStay Collection by Best Western" under a separate disclosure document.
Surestay Hotel By Best Western's parent company, Best Western International, Inc., operates as a membership association and licensor under several "Membership Brands" including "Best Western®", "Best Western Plus®", "Best Western Premier®", "Executive Residency by Best Western®", "@Home by Best WesternSM", "Vīb®", "GLō®", and "Aiden®". Best Western International also operates as a licensor under the "BW Premier Collection®" and "BW Signature Collection®" names, collectively known as the "Collection Marks".
Prospective franchisees should be aware that Surestay Hotel By Best Western has been offering franchises under different marks since different dates: "SureStay by Best Western®" and "SureStay Plus by Best Western®" since 2016, and "SureStay Studio by Best Western®" since April 2020. Understanding the specific brand names and the periods during which Surestay Hotel By Best Western has offered franchises under each name is crucial for making an informed investment decision. Franchisees should also investigate the performance and market presence of each brand to determine which aligns best with their investment goals.