Under what circumstances will Surestay Hotel By Best Western approve relocation of a hotel?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant franchisees a license to use the System during the term of the Franchise Agreement to operate the Hotel at a specified location. If your franchise is for the right to convert an existing hotel to a System Hotel, you will already have the location for your Hotel. We will not approve relocation of the Hotel under any circumstances.
Source: Item 12 — Territory (FDD pages 60–61)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, relocation of a hotel is not permitted under any circumstances. Specifically, this restriction applies if the franchise is for the right to convert an existing hotel into a Surestay Hotel By Best Western. In such cases, the location is predetermined, and the franchisor will not approve any relocation requests.
This policy has significant implications for potential franchisees. Once a location is approved, it cannot be changed. This underscores the importance of thorough due diligence when selecting a site. Factors such as local market conditions, accessibility, visibility, and proximity to demand generators should be carefully evaluated before committing to a location.
Unlike some franchise systems that may allow relocation under specific conditions (e.g., poor performance, changes in demographics, or natural disasters), Surestay Hotel By Best Western maintains a strict no-relocation policy. This approach provides the brand with location consistency but places the onus on the franchisee to ensure the initial site selection is optimal for the duration of the franchise agreement.