Under the Surestay Hotel By Best Western agreement, what must the franchisee express a desire to do?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
We and our Affiliates own, license, lease, operate, manage and provide various services for the SureStay System. We grant licenses for selected, independently owned or leased hotel properties, to operate under the Brand as provided for under this Agreement. You have expressed a desire to enter into this Agreement with us to obtain a license to use the Brand in the operation of a hotel at the address or location described in the Addendum.
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, a prospective Surestay Hotel By Best Western franchisee must express a desire to enter into an agreement with Surestay, Inc. to obtain a license to use the Surestay brand in the operation of a hotel at a specific location. This expression of interest is a prerequisite to being granted a franchise.
This requirement is standard in the franchise industry, as it ensures that both parties are aligned in their intentions before entering into a binding agreement. The franchisee's desire to use the brand and operate a hotel under the Surestay Hotel By Best Western system is fundamental to the franchise relationship.
By expressing this desire, the franchisee acknowledges their commitment to adhering to the brand's standards and operational guidelines. This mutual understanding forms the basis for the subsequent undertakings and commitments outlined in the franchise agreement.