What training is required for personnel involved in the operation of a Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
This Disclosure Document offers a franchise for the construction of, or conversion of an existing hotel to, a System Hotel. If you are granted a franchise for a System Hotel, we will license you a hotel system ("System") consisting of the elements, including know-how, that we periodically designate to identify System Hotels. The System is designed to provide distinctive, high-quality lodging service at System Hotels. The System currently includes the Brand and all other service marks, copyrights, trademarks, trade dress, logos, insignia, emblems, symbols and designs, slogans, distinguishing characteristics and trade names (the "Marks"); all standards, specifications, requirements, criteria, and policies for use by franchisees in developing and operating System Hotels (the "Standards"); access to a reservation service; advertising, publicity and other marketing programs and materials; training programs and materials; and programs for inspecting your System Hotel and consulting with you. We may add elements to the System or modify, alter or delete elements of the System.
Source: Item 15 — Obligation to Participate in the Actual Operation of the Franchise Business (FDD pages 63–64)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Surestay Hotel By Best Western provides training programs and materials as part of its franchise system. The System includes training programs and materials, which are elements that Surestay Hotel By Best Western periodically designates to identify System Hotels.
The training programs are part of a broader system designed to provide distinctive, high-quality lodging service at System Hotels. The System also includes the Brand and all other service marks, copyrights, trademarks, trade dress, logos, insignia, emblems, symbols and designs, slogans, distinguishing characteristics and trade names (the "Marks"); all standards, specifications, requirements, criteria, and policies for use by franchisees in developing and operating System Hotels (the "Standards"); access to a reservation service; advertising, publicity and other marketing programs and materials; and programs for inspecting your System Hotel and consulting with you.
Prospective franchisees should inquire with Surestay Hotel By Best Western about the specifics of these training programs. It is important to understand the content, duration, and location of the training, as well as who is required to attend. Understanding the training commitment will allow a franchisee to properly plan for the time and resources needed to successfully launch and operate a Surestay Hotel By Best Western franchise.