What were the total contract liabilities for Surestay Hotel By Best Western in 2024 (in thousands)?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
| (in thousands) | ||
|---|---|---|
| 2024 | 2023 | |
| Liability related to the loyalty program | $ 308,058 | $ 292,438 |
| Affiliation fees received from hoteliers | 49,999 | 51,343 |
| Total contract liabilities | $ 358,057 | $ 343,781 |
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, the total contract liabilities for 2024 were $358,057,000. This figure represents the sum of current and non-current contract liabilities. In comparison, the total contract liabilities for 2023 were $343,781,000.
Contract liabilities typically include obligations to provide goods or services to customers for which the company has already received consideration. For a Surestay Hotel By Best Western franchisee, understanding these liabilities at the corporate level can provide insight into the financial stability and obligations of the parent company.
It's important to note that these figures are presented in thousands, meaning the actual amounts are much larger. Reviewing these liabilities in the context of the company's overall financial statements can help potential franchisees assess the financial health and stability of Surestay Hotel By Best Western.