What standards must a Surestay Hotel By Best Western use for advertising and promotional materials?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
ring the interest of the System as a whole;
- 5.1.11 advertise and promote the Hotel and related facilities and services on a local and regional basis in a first-class, dignified manner, using our identity and graphics Standards for all System Hotels, at your cost and expense. You must submit to us for our approval samples of all advertising and promotional materials that we have not previously approved (including any materials in digital, electronic or computerized form or in any form of media that exists now or is developed in the future) before you produce or distribute them. You will not begin using the materials until we approve them. You must immediately discontinue your use of any advertising or promotional material we disapprove, even if we previously approved the materials;
- 5.1.12 participate in and pay all charges in connection with all required System guest complaint resolution programs, which programs may include chargebacks to the Hotel for guest refunds or credits and all required System quality assurance programs, such as guest comment cards, customer surveys and mystery shopper programs.
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, franchisees must adhere to specific standards for advertising and promoting their hotel. Franchisees are required to advertise and promote the Hotel and related facilities and services on a local and regional basis in a first-class, dignified manner, using Surestay Hotel By Best Western's identity and graphics standards for all System Hotels, at their own cost and expense.
Before producing or distributing any advertising or promotional materials that Surestay Hotel By Best Western has not previously approved, franchisees must submit samples for approval. This includes materials in digital, electronic, or computerized form, or any form of media that exists now or is developed in the future. Franchisees cannot use any materials until Surestay Hotel By Best Western approves them.
Surestay Hotel By Best Western retains the right to disapprove any advertising or promotional material, even if it was previously approved, and franchisees must immediately stop using such materials. Additionally, any use of the Marks on any Site must conform to Surestay Hotel By Best Western's requirements, including the identity and graphics Standards for all System Hotels. Surestay Hotel By Best Western has the right to withhold or withdraw approval and to modify its requirements, given the changing nature of technology.