What signage is required for a new construction Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
For the new construction of a SureStay by Best Western, SureStay Plus by Best Western, or SureStay Studio by Best Western System Hotel, you must obtain on-premises signage and offpremises signage (e.g., highway billboards). For the conversion of an existing hotel to a SureStay by Best Western, SureStay Plus by Best Western, or SureStay Studio by Best Western System Hotel, you must change the existing hotel's on-premises signage, off-premises signage (e.g., highway billboards) and alter operating supplies and equipment, including brochures and paper items, to replace any existing brand names with the Marks.
- Signs include freestanding signs and primary identification for the building. The cost of signage for your Hotel depends on location, type, quantity and sizes of exterior signs. The estimates include installation, freight, foundation and wiring. You must install, display, and maintain signage displaying or containing the Brand and other distinguishing characteristics in accordance with plans, specifications and standards we establish for existing hotels.
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Source: Item 7 — Estimated Initial Investment (FDD pages 35–48)
What This Means (2025 FDD)
According to the 2025 Surestay Hotel By Best Western FDD, franchisees constructing a new Surestay Hotel By Best Western, Surestay Plus by Best Western, or Surestay Studio by Best Western are required to obtain both on-premises and off-premises signage, such as highway billboards. The cost for this signage is estimated to range from $20,000 to $50,000, paid to suppliers as agreed upon. This cost includes installation, freight, foundation, and wiring.
The FDD specifies that signs include freestanding signs and primary identification for the building. The actual cost of signage can vary significantly based on the hotel's location, the type and quantity of signs, and their sizes.
For franchisees converting an existing hotel to a Surestay brand, the requirements extend to changing the existing hotel's on-premises and off-premises signage to reflect the new brand. Additionally, franchisees must alter operating supplies and equipment, including brochures and paper items, to replace any existing brand names with the Surestay Hotel By Best Western marks. This ensures consistent branding across all aspects of the hotel's operations.
Prospective franchisees should carefully consider these signage requirements and associated costs when evaluating the initial investment for a Surestay Hotel By Best Western franchise. It is advisable to obtain detailed quotes from signage suppliers to develop a more accurate estimate for their specific location and signage needs.