What is the required quality of lodging and other services that a Surestay Hotel By Best Western must provide?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.1.3 operate the Hotel using the System, in compliance with this Agreement and the Standards, and in such a manner to provide courteous, uniform, respectable and high quality lodging and other services and conveniences to the public. You acknowledge and agree that the Hotel shall only be used to provide lodging to the consuming traveling public, and that the Hotel shall never be used as a homeless shelter or for any other similar non-traditional, traveling public lodging purpose without our prior written consent, which may be withheld for any or no reason. You acknowledge that, although we provide the Standards, you have exclusive day-today control of the business and operation of the Hotel and we do not in any way possess or exercise such control and shall maintain those requirements which may change from time to time. You will successfully complete all quality assurance assessments as may be required by us from time to time;
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, franchisees must operate their hotels in a manner that provides courteous, uniform, respectable, and high-quality lodging and other services to the public. This obligation begins after the hotel's opening date, and the hotel must operate 24 hours a day.
Surestay Hotel By Best Western requires franchisees to maintain a minimum rating, score, or ranking from a customer management company or rating service designated by the company. These standards and the designated company or service can be changed by Surestay Hotel By Best Western at any time. Franchisees must also operate the hotel using the Surestay Hotel By Best Western system, complying with the franchise agreement and the brand's standards.
While Surestay Hotel By Best Western provides the standards, the franchisee has exclusive day-to-day control of the business and operation of the hotel. Franchisees must also successfully complete all quality assurance assessments required by Surestay Hotel By Best Western from time to time. This ensures that all locations maintain the brand's reputation for quality and service. Franchisees must also adhere to the brand's specifications for all supplies, products, and services, potentially being required to purchase specific brands to maintain brand identity.