What is the relationship between Denver 3560, LLC and Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
Best Western International, Inc. and its consolidated subsidiaries ("Best Western" or the "Company") is a membership organization incorporated as a non-profit corporation in the State of Arizona. The Company is a membership association of hotels established solely to provide revenue generating opportunities and to leverage marketing and purchasing power to benefit the holders of the Company's membership interests (the "Members"). The exceptions to the membership structure are the wholly owned subsidiaries: (i) SureStay, Inc. ("SureStay"), which is a franchisor, (ii) soft brand licensees, (iii) World Hotels GmbH ("WorldHotels"), which is a licensor, (iv) AutoClerk, Inc. ("AutoClerk"), which is a property management system, and (v) BWI DevCo Tempe, LLC ("DevCo Tempe
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, Denver 3560, LLC does not have a direct relationship with Surestay, Inc. However, Surestay, Inc. is a wholly owned subsidiary of Best Western International, Inc., which is the parent company of Surestay Hotel By Best Western. BWI DevCo Denver 3560, LLC, another wholly owned subsidiary of Best Western International, Inc., and T.W.C. LLC formed Denver 3560, LLC as a joint venture. The purpose of this joint venture was to develop, build, own, and operate a Best Western branded hotel in Denver, Colorado.
In simpler terms, Denver 3560, LLC is an entity created by Best Western through its subsidiary BWI DevCo Denver 3560, LLC, along with T.W.C. LLC, to manage a Best Western branded hotel. While Denver 3560, LLC does not directly interact with the Surestay Hotel By Best Western franchise system, it falls under the broader umbrella of Best Western International, Inc., which also owns Surestay, Inc., the franchisor for Surestay Hotel By Best Western.
For a prospective franchisee, this distinction is important because it clarifies the organizational structure. While franchisees will be dealing directly with Surestay, Inc. for their franchise agreement, they should recognize that Surestay, Inc. is part of a larger corporate group (Best Western International, Inc.) that also has investments and operations in other hotel ventures, such as the Best Western branded hotel managed by Denver 3560, LLC. This structure may influence the overall resources, support, and strategic direction available to Surestay Hotel By Best Western franchisees.