What is the registration date for the 'SureStay' trademark used by Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
| TRADEMARK | REGISTRATION OR APPLICATION NUMBER | REGISTRATION OR APPLICATION DATE |
|---|---|---|
| SureStay | 7522007 (Reg.) | October 1, 2024 (Reg.) |
Source: Item 13 — Trademarks (FDD pages 61–63)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, the 'SureStay' trademark has a registration date of October 1, 2024. This trademark is registered with the United States Patent and Trademark Office (USPTO). The document also lists the registration number associated with this trademark, which is 7522007.
This information is relevant for prospective franchisees as it confirms that Surestay Hotel By Best Western has taken steps to legally protect its brand name. Trademark registration provides the company with exclusive rights to use the 'SureStay' name and logo in connection with hotel services, which helps to prevent others from using a similar name that could confuse customers. Franchisees benefit from this protection because it reinforces brand recognition and customer loyalty.
It's important to note that Surestay Hotel By Best Western has the right to change the marks or their depiction at any time and at the franchisee's expense. While the FDD provides the registration date for the 'SureStay' trademark, franchisees should stay informed about any potential changes to the brand's trademarks and understand the financial implications of such changes.