factual

What is a prospective franchisee required to complete for a Surestay Hotel By Best Western?

Surestay_Hotel_By_Best_Western Franchise · 2025 FDD

Answer from 2025 FDD Document

    1. All prospective franchisees must complete a Franchise Application for a System Hotel and pay a Franchise Application Fee.
    1. All franchisees must pay us an Initial Fee upon signing the Franchise Agreement. The Initial Fee equals $25,000, plus an additional $100 per guest room over 100 guest rooms.
    1. If upon receipt of your Franchise Application a Member requests an impact study, you will be required to pay us the Impact Study Fee so that we can conduct an impact study. If we deny your Franchise Application for any reason, we will refund the Impact Study Fee to you.
    1. If your franchise is for the new construction of a System Hotel, you must complete construction of the Hotel within 2 years after signing the Franchise Agreement. If your franchise is for the conversion of an existing hotel to a System Hotel, you must complete renovations to the existing hotel to bring it into conformity with System Hotels and open the Hotel within 90 days after signing the Franchise Agreement. You may request an extension of these deadlines by paying a Construction Work Extension Fee or Renovation Work Extension Fee, as applicable. If you do not request an extension, you will not be required to pay any Construction Work Extension Fee or Renovation Work Extension Fee, as applicable.
    1. You must pay the Pre-Activation Re-Inspection Fee if your Hotel fails to complete the preactivation checklist prior to opening and we need to conduct a follow up inspection. If your Hotel completes the pre-activation checklist, you will not be required to pay a Pre-Activation Re-Inspection Fee.
    1. You must pay us a Distribution System Photographs Fee ranging from $1,150 to $5,000 prior to opening in exchange for having still photographs of your Hotel. You must also pay for one room night's accommodation for the photographer (if needed).

Source: Item 7 — Estimated Initial Investment (FDD pages 35–48)

What This Means (2025 FDD)

According to the 2025 Franchise Disclosure Document, all prospective Surestay Hotel By Best Western franchisees must complete a Franchise Application and pay a Franchise Application Fee of $2,500 to Surestay Hotel By Best Western. This fee is due with the application and is non-refundable. If Surestay Hotel By Best Western requests an impact study upon receiving the Franchise Application, the franchisee will be required to pay an Impact Study Fee, which ranges from $0 to $4,000.

Additionally, upon signing the Franchise Agreement, all franchisees must pay Surestay Hotel By Best Western an Initial Fee of $25,000, with an additional $100 per guest room over 100 guest rooms. If the franchise is for the new construction of a System Hotel, the franchisee must complete construction within 2 years of signing the Franchise Agreement. For the conversion of an existing hotel, renovations must be completed and the hotel opened within 90 days of signing the Franchise Agreement. Extensions to these deadlines can be requested by paying a Construction Work Extension Fee or Renovation Work Extension Fee.

Prior to opening, franchisees must also pay a Distribution System Photographs Fee, ranging from $1,150 to $5,000, to have photographs of their hotel in the distribution system. They must also cover one room night's accommodation for the photographer, if needed. If the hotel fails to complete the pre-activation checklist before opening, a Pre-Activation Re-Inspection Fee of $0 to $2,500, plus a free room night for the inspector, will be required.

These requirements ensure that prospective Surestay Hotel By Best Western franchisees are thoroughly vetted and prepared to meet the brand's standards, whether they are constructing a new hotel or converting an existing one. The fees and deadlines are designed to maintain consistency and quality across the Surestay Hotel By Best Western system.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.