Who oversees Surestay Hotel By Best Western's investment strategy?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
ices as we may determine from time to time.
- 4.4.4 We will have the sole right to determine how and when we spend these funds, including sole control over the creative concepts, materials and media used in the programs, the placement and allocation of advertising, and the selection of promotional programs.
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to the 2025 Surestay Hotel By Best Western Franchise Disclosure Document, Surestay Hotel By Best Western, through Best Western International, Inc., retains significant control over marketing expenditures. Specifically, Surestay Hotel By Best Western has the sole right to determine how and when marketing funds are spent. This includes complete control over creative concepts, materials, media, advertising placement, and promotional program selection.
This level of control means that while franchisees contribute to the Monthly Sales and Marketing Fee, Surestay Hotel By Best Western ultimately decides how those funds are allocated and used. The funds may be used for advertising, promotions, market research, and loyalty programs that benefit Surestay Hotel By Best Western hotels and other brands under Best Western International, Inc.
Prospective franchisees should understand that the marketing fees they pay may not directly or proportionately benefit their specific hotel. Surestay Hotel By Best Western can allocate these funds to any regions or localities as it deems appropriate, based on its sole business judgment. Franchisees do not have the ability to influence or direct these marketing expenditures towards their individual properties or markets.