What is the Overall Experience Threshold Fee for a Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Overall Experience Threshold Fee | $2,500 fee per default. | Due and payable upon statement receipt. | Assessed for your second and each subsequent consecutive instance of failing to meet or exceed the SureStay North America GSS Program Overall Experience threshold. |
Source: Item 6 — OTHER FEES (FDD pages 24–35)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, the Overall Experience Threshold Fee is $2,500 per default. This fee is assessed if a franchisee fails to meet or exceed the SureStay North America GSS Program Overall Experience threshold for the second consecutive instance, and for each subsequent consecutive failure. The fee is due upon receipt of the statement.
In practical terms, this means that Surestay Hotel By Best Western franchisees must consistently maintain a satisfactory guest experience score as measured by the GSS Program. If a location falls below the required threshold, there is a financial penalty of $2,500 for each repeated failure. This fee is designed to incentivize franchisees to prioritize guest satisfaction and maintain brand standards.
For a prospective franchisee, this highlights the importance of understanding the SureStay North America GSS Program Overall Experience threshold and implementing strategies to consistently meet or exceed it. This could involve training staff, monitoring guest feedback, and addressing any issues promptly. Failing to do so could result in recurring fees that impact profitability. Franchisees should inquire about the specific metrics used in the GSS Program and the benchmarks for acceptable performance to avoid these charges.