What is included in the 'Proprietary Information' of the Surestay Hotel By Best Western system?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
You must display all material, including brochures and promotional material we provide for System Hotels, and allow advertising and promotion only of System Hotels on the Hotel Site, unless we specifically direct you to include advertising or promotion of Other Hotels;
- 5.1.18 treat as confidential the Standards, the Manual and all other Proprietary Information.
You acknowledge and agree that you do not acquire any interest in the Proprietary Information other than the right to utilize the same in the development and operation of the Hotel under the terms of this Agreement.
You agree that you will not use the Proprietary Information in any business or for any purpose other than in the development and operation of the Hotel under the System and will maintain the absolute confidentiality of the Proprietary Information during and after the Term.
You will not make unauthorized copies of any portion of the Proprietary Information; and will adopt and implement all procedures we may periodically establish in our business judgment to prevent unauthorized use or disclosure of the Proprietary Information, including restrictions on disclosure to employees and the use of non-disclosure and noncompetition clauses in agreements with employees, agents and independent contractors who have access to the Proprietary Information;
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to the 2025 Surestay Hotel By Best Western Franchise Disclosure Document, franchisees must treat the Standards, the Manual, and all other Proprietary Information as confidential. Franchisees acknowledge that they do not acquire any interest in the Proprietary Information other than the right to utilize it in the development and operation of the Hotel under the terms of the Franchise Agreement.
Surestay Hotel By Best Western franchisees agree that they will not use the Proprietary Information in any business or for any purpose other than in the development and operation of the Hotel under the System. They must maintain the absolute confidentiality of the Proprietary Information during and after the Term of the agreement.
Furthermore, franchisees will not make unauthorized copies of any portion of the Proprietary Information and will adopt and implement all procedures that Surestay Hotel By Best Western may periodically establish to prevent unauthorized use or disclosure of the Proprietary Information. This includes restrictions on disclosure to employees and the use of non-disclosure and non-competition clauses in agreements with employees, agents, and independent contractors who have access to the Proprietary Information.