What identity and graphics standards must a Surestay Hotel By Best Western use for advertising?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.1.11 advertise and promote the Hotel and related facilities and services on a local and regional basis in a first-class, dignified manner, using our identity and graphics Standards for all System Hotels, at your cost and expense.
You must submit to us for our approval samples of all advertising and promotional materials that we have not previously approved (including any materials in digital, electronic or computerized form or in any form of media that exists now or is developed in the future) before you produce or distribute them.
You will not begin using the materials until we approve them.
You must immediately discontinue your use of any advertising or promotional material we disapprove, even if we previously approved the materials;
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to the 2025 Surestay Hotel By Best Western Franchise Disclosure Document, franchisees must adhere to the brand's established identity and graphics standards for all advertising and promotional materials. Specifically, franchisees are required to advertise and promote their hotel on a local and regional level in a "first-class, dignified manner," ensuring all materials align with Surestay Hotel By Best Western's standards for System Hotels.
Before producing or distributing any advertising or promotional content not previously approved, franchisees must submit samples to Surestay Hotel By Best Western for approval. This includes materials in digital, electronic, computerized form, or any media format, whether existing or developed in the future. Franchisees cannot use these materials until they receive approval from Surestay Hotel By Best Western.
Furthermore, Surestay Hotel By Best Western retains the right to disapprove any advertising or promotional material, even if previously approved, and franchisees must immediately stop using such materials. This control ensures consistent brand representation and quality across all Surestay Hotel By Best Western locations, but it also means franchisees need to be flexible and responsive to the franchisor's directives regarding marketing and advertising.