What does the GMS enable hoteliers to do for Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
You are currently required to license the System's PMS (currently AutoClerk Cloud PMS) from our affiliate, AutoClerk. When you obtain the required PMS, you will also receive the GMS. The GMS provides a full-suite guest management system for System Hotels. The GMS includes preregistration, dynamic upsells, guest messaging, digital compendium and mobile check-out. The GMS enables hoteliers to increase revenue, boost staff efficiency and maximize guest satisfaction. If the Property has a waiver from the requirement to use the System's required PMS, you must still obtain the GMS and pay all associated fees.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 48–51)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, the Guest Management System (GMS) is a full-suite system designed to help hoteliers manage various aspects of their operations. The GMS is included when a franchisee obtains the required Property Management System (PMS). Even if a property has a waiver from using the System's required PMS, they must still obtain the GMS and pay all associated fees.
The GMS provides several key functionalities for Surestay Hotel By Best Western franchisees. These include preregistration capabilities, dynamic upsell options to increase revenue per guest, guest messaging features for improved communication, a digital compendium to provide information to guests, and mobile check-out for enhanced convenience.
In practical terms, the GMS aims to streamline operations, enhance guest experiences, and ultimately improve the financial performance of Surestay Hotel By Best Western hotels. By using the GMS, hoteliers can expect to see increased revenue through upselling, improved staff efficiency by automating tasks, and maximized guest satisfaction through personalized and convenient services.