With whom will a SureStay Hotel By Best Western generally compete?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
In general, you will compete with national and international hotel and motel chains and independently operated local hotels and restaurants offering similar types of hotel rooms and food and beverage services to the same clientele. Your convention and meeting facilities, if any, will also compete with national, international and independent hotels and convention centers in other regions. We, our parents and our affiliates engage in a wide range of business activities in lodging and related services, both directly and through the activities of our and their parents and affiliates. Some of these activities may be competitive with your Hotel and the System.
Source: Item 3 — identifies certain state actions alleging that the Memberships were in fact franchises. Best Western International neither admits nor denies these allegations. (FDD pages 9–11)
What This Means (2025 FDD)
According to SureStay Hotel By Best Western's 2025 Franchise Disclosure Document, a franchisee will generally compete with other businesses that offer similar services. Specifically, SureStay Hotel By Best Western franchisees will face competition from national and international hotel and motel chains. They will also compete with independently operated local hotels and restaurants.
This competition is based on offering similar types of hotel rooms and food and beverage services to the same customer base. If a SureStay Hotel By Best Western location has convention and meeting facilities, it will also compete with national, international, and independent hotels and convention centers in other regions. This means a franchisee must be prepared to differentiate their SureStay Hotel By Best Western location through service, amenities, or price to attract customers.
Furthermore, the FDD states that Best Western International and its affiliates engage in a wide range of business activities in lodging and related services, both directly and through the activities of their parents and affiliates. Some of these activities may be competitive with a franchisee's SureStay Hotel and the System. This indicates that competition could also come from within the broader Best Western network, adding another layer of complexity for franchisees to navigate.