How are Surestay Hotel By Best Western franchisees required to treat employees and guests?

According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, franchisees are obligated to treat all employees and guests professionally, with dignity, and with respect. This requirement is in place to protect the integrity and goodwill of the Surestay Hotel By Best Western brand.

This means that franchisees must ensure their staff members interact with both each other and hotel guests in a manner that reflects positively on the brand. This includes being courteous, helpful, and respectful in all interactions. Franchisees are also expected to enforce policies and practices that prevent discrimination, harassment, or any other form of mistreatment within the workplace and in guest interactions.

Failure to adhere to these standards could result in consequences outlined in the franchise agreement, potentially including penalties or even termination of the franchise agreement if the franchisee's actions are deemed detrimental to the brand's reputation. Therefore, it is crucial for prospective franchisees to understand and commit to upholding these standards of professional conduct and respect in all aspects of their hotel operations.