Where can I find the specific 'Brand' name for my Surestay Hotel By Best Western franchise?

According to the 2025 Surestay Hotel By Best Western Franchise Disclosure Document, the specific brand name for your franchise can be found in Item 23, which lists receipts from existing franchisees. The table in Item 23 includes a column labeled "Hotel Name Franchisee Entity," which provides examples of how franchisees identify their specific Surestay Hotel By Best Western location.

As a prospective franchisee, you can review this table to understand how current franchisees incorporate the Surestay Hotel By Best Western brand name along with their hotel's specific name and location. For example, you can see variations such as "SureStay by Best Western Fresno" or "SureStay Plus by Best Western Hesperia." This gives you an idea of the naming conventions already in use within the franchise system.

It's important to note that while the FDD provides examples, it doesn't explicitly state the rules or guidelines for naming your specific franchise location. Therefore, after reviewing these examples, you should discuss the specific naming requirements and options with the franchisor to ensure your proposed name complies with their standards and is available for use.