What are some of the features included in the GMS for Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
You are currently required to license the System's PMS (currently AutoClerk Cloud PMS) from our affiliate, AutoClerk. When you obtain the required PMS, you will also receive the GMS. The GMS provides a full-suite guest management system for System Hotels. The GMS includes preregistration, dynamic upsells, guest messaging, digital compendium and mobile check-out. The GMS enables hoteliers to increase revenue, boost staff efficiency and maximize guest satisfaction. If the Property has a waiver from the requirement to use the System's required PMS, you must still obtain the GMS and pay all associated fees.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 48–51)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, the Guest Management System (GMS) is provided when a franchisee licenses the System's Property Management System (PMS), currently AutoClerk Cloud PMS, from AutoClerk, an affiliate of Surestay Hotel By Best Western. Even if a property has a waiver from using the required PMS, they must still obtain the GMS and pay the associated fees.
The GMS is a comprehensive suite designed to manage various aspects of guest interaction and hotel operations. It includes features such as preregistration, which streamlines the check-in process for guests. Dynamic upsells are incorporated to help increase revenue by offering guests additional services or upgraded options. Guest messaging is another feature, facilitating communication between the hotel and its guests.
Additionally, the GMS includes a digital compendium, providing guests with information about the hotel and local area in a digital format. Mobile check-out is also available, allowing guests to check out conveniently from their mobile devices. Surestay Hotel By Best Western states that the GMS is designed to enable hoteliers to increase revenue, boost staff efficiency, and maximize guest satisfaction.