What factors affect the cost of signage for a Surestay Hotel By Best Western?

According to the 2025 FDD, the cost of signage for a Surestay Hotel By Best Western depends on several factors. These include the location of the hotel, the type of signs used (such as freestanding signs or primary building identification), the quantity of signs needed, and the sizes of the exterior signs. The cost covers the installation of the signs, freight charges, foundation work, and wiring.

For a new Surestay Hotel By Best Western, Surestay Plus by Best Western, or Surestay Studio by Best Western location, franchisees must obtain both on-premises and off-premises signage, such as highway billboards. If converting an existing hotel to one of these brands, the franchisee must change the existing signage to reflect the new brand, including on-premises and off-premises signs, as well as altering operating supplies and equipment like brochures and paper items.

The FDD estimates that signage costs for a Surestay Hotel By Best Western range from $20,000 to $50,000. These costs are paid to suppliers as agreed upon. Given the variability in costs, Surestay Hotel By Best Western encourages prospective franchisees to independently investigate actual costs before signing the Franchise Agreement.

Understanding these factors is crucial for budgeting and financial planning when considering a Surestay Hotel By Best Western franchise. Franchisees should obtain detailed quotes from signage vendors, considering the specific requirements of their location and the brand standards, to accurately estimate these costs.